Monday, September 3, 2012

Philips Sees Africa as Potential Market for LED Lighting Solutions



Light-emitting diode (LED) lighting solutions, combined with solar power technology, may have the potential to provide cheap light to poor communities all over the world.

According to Philips Lighting Africa marketing manager, John Westermeyer, the combination of LED lighting technology together with solar power solutions paves the way for impoverished communities to finally have access to cheap, perhaps even free, illumination, particularly at night. With LEDs drawing far less power than any other lighting solution on the market, it’s the perfect companion to solar power, which drastically enhances the lifetime of LEDs.

Philips, which used to be the dominant force in the world of electronics, recently shifted its focus towards developing energy solutions. The company is setting its gaze on developing products and systems for developing markets, such as many countries in the African continent.

While Philips lost its top place to South Korean giants Samsung and LG in the LED television market, the company is setting its sights on Africa as an emerging market for LED lighting technologies. LEDs stand out for their superb energy efficiency, using a mere 10 to 20 percent of the electricity used by traditional lights and generating the same lighting power. Moreover, LEDs have a longer lifespan, with some products boasting of ratings of up to 50,000 hours.

As a sign of its commitment to lighting up impoverished communities in Africa, Philips recently launched an off-the-grid electricity programme in Lomshiyo, Mpumalanga. The company also plans to launch a similar project in Cape Town.

Philips ambitious plans, however, have not been without critics. Westermeyer vocally shut down suggestions of the company using the programme as a marketing strategy, saying that the small-scale electrification of communities in Africa with LED lights and solar power is viable and a huge area of focus for Philips.

No comments:

Post a Comment